Princess continues to dominate the flybridge market with the new Princess 43 picking up an award in the Flybridge up to 55ft category, arguably the most important boat category of the night and fighting off competition from far larger challengers.

Launched in September 2013 the Princess 43 had the challenge of replacing the iconic Princess 42, one of the most celebrated yachts ever produced and one that set the benchmark for all flybridge boats under 50ft for over a decade. Benefiting from Princess' pioneering build technologies seen on the M CLASS superyacht range and a wonderfully contemporary interior design, the new 43 has quickly established herself at the new icon of her class.

In a recent review of the 43 Motor Boats Monthly magazine said: “Princess spent a lot of time and a great deal of effort making sure it got this boat, a mainstay of the range, carrying serious heritage, absolutely spot on. It succeeded. And then some”. You can read the full test report here.

The Princess Yachts 43 is on display at the London Boat Show (4th - 12th January) as part of a ten boat line-up that includes the new V48 Open which makes her UK debut at the show. The 43 will also be on display at boot Dusseldorf, 18th - 26th January.